Central Bank creates Twitter account

26-12-2018

26 December 2018 Baku: A strategic target of Central Bank communication is to formulate and direct target groups’ adequate economic expectations ensuring more effective realization of the mission. Hence, an effective communication policy and its successful operational framework is a critical facility. The Central Bank always attaches great importance to active communication with broad public, in particular, with leading target groups.

The Central Bank’s communication strategy and its operational framework is implemented on principles allowing to always apply progressive global experience, especially technological innovations. Accordingly, the Bank’s official web-site (www.cbar.az), which is always improved in terms of design, content and use, is its main external communication channel. The Central Bank makes public main directions of the monetary policy, detailed information on its realization tools and operations, critical statistic data to analyze economic trends, as well as prompt information on the Bank’s other policy and operational directions via this main communication channel, whose visitors rapidly increase.

As logical follow-up of the process, in view of technological development trends of nowadays, and best practices in order to reinforce its communication efforts the Bank decided to start being represented with an official account in a new media environment and created a Twitter account using progressive experience of leading central banks in development and management of such an account.

The Bank will deliver press-releases about its policy decisions, as well as various activity directions, prompt information, announcements, and information on Central Bank’s periodic publications and other useful information to followers. Moreover, followers will be provided with educational materials to further strengthen economic literacy efforts.

The Bank will always enrich the account in terms of content, actively using broader communication opportunities. To manage target groups’ adequate expectations, learning opinions of professional followers, academic circles and experts is critical to make the policy and performance of the Central Bank, whose mission is to support macroeconomic stability and economic growth, more effective, and to raise the society’s overall economic and financial literacy.

To note, the link to the account is placed on the Central Bank’s official web-site (www.cbar.az).