Central Bank implements several initiatives to protect financial consumer and investor rights

12-06-2025

12 June 2025, Baku: The Central Bank continues to strengthen the protection of financial services consumers' and investors' rights. Thus, the Central Bank's meeting with about 150 representatives from the Azerbaijan Banks Association, the Azerbaijan Insurers Association, Azerbaijan Microfinance Association, the Azerbaijan Fintech Association Public Union, and the Azerbaijan Capital Markets Association, as well as organizations that are members of these associations, was another important event in this regard. The meeting focused on the importance of call centers in protecting the rights of financial services consumers and investors.

The meeting addressed the organization of the Central Bank's Call Center activities and offered recommendations to improve accessibility of information through organizational hotline numbers. Then, participants exchanged views on prospects for more efficiently implementing work to increase citizen satisfaction. Meeting participants made proposals to improve services for consumers and their questions were answered.

The Central Bank is focused on increasing efficiency and ensuring the accessibility of information in order to protect the rights of consumers and investors of financial services. To this end, the database has been updated based on questions received by the Call Center in the "Questions and Answers" section of the Central Bank's official website.

Additionally, to increase citizen satisfaction, the Central Bank implemented a new initiative to ensure that information about the “966” Hotline is displayed on the home page of physical payment terminals belonging to electronic money and payment institutions operating throughout the country. This information will also be displayed on websites and mobile apps. This will enable consumers to promptly report any difficulties or issues they may have with the payment services provided, and to promptly investigate and respond to those inquiries.

Similar measures previously implemented by the Central Bank have resulted in the posting of information about the "966" Hotline in the administrative buildings (branches, representative offices) of banks, non-bank credit organizations, insurers, and currency exchange offices operating in the country.